A Lifetime of Flavours

A Lifetime of Flavours

Condominia Magazine | Vol. 1 Iss. 4

There’s nothing “vanilla” about Lifetime Developments. In fact, if the Toronto condo developer sold ice cream, they’d be Baskin Robbins: a strong brand with distinct flavours to please each customer.

When Mel Pearl and former competitor Sam Herzog first joined forces, most developers scooped out generic vanilla subdivisions, single-family homes that varied little in layout or price. What separates the successful developers from the unsuccessful, according to Pearl, is stepping out of that box to discover what people are looking for. Ten years ago, it was urban living.

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