15 Dec Lifetime of Teamwork Makes Company Strong
By entering into partnerships with compatible companies, Lifetime could stay true to its roots but still have the urban presence they were after.
“We have a very entrepreneurial culture in this company,” Brown says. “We’ve never intended to grow to 100 people. Our size allows us to make decisions quickly and to be more creative in our decisions, to explore social marketing, to do things that, if we were larger, might be too risky. Partnering allows us to pursue best practices, to spread the risk and play on our strengths.”
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