12 May See You Soon Toronto
LIFETIME DEVELOPMENTS, GRAPHIC ARTIST BEN JOHNSTON AND TELEVISION REPORTER TYRONE EDWARDS COLLABORATE ON SEE YOU SOON TORONTO, INCLUDING LIMITED EDITION MERCHANDISE TO RAISE FUNDS FOR COVID-19 RELIEF EFFORTS
100% of proceeds to go to support frontline workers, the hospitality industry and mental health support services in Toronto.
Lifetime Developments is pleased to announce its latest philanthropic initiative, a merch collection titled See You Soon Toronto, in support of worthy causes that support and address the impact of COVID-19 for frontline workers, the hospitality industry and those requiring mental health support services. The project, co-creative directed by Lifetime Developments’ Principal Brian Brown alongside partners Ben Johnston, award-winning graphic artist, and Tyrone Edwards, television reporter, was inspired by the theme that Torontonians are longing for in-person connections. The empty streets and buildings are nothing without the sound, style and culture of its residents, and this collection provides a promise that the Toronto we love will see us all soon.
The limited edition See You Soon Toronto merch collection is comprised of five pieces: two t-shirts ($30), two crewneck sweatshirts ($65) and a 24×24 art print ($250). Proceeds will be directed to See You Soon Toronto Inc., a not-for-profit founded to support the hospitality industry, frontline workers and mental health support services. Funds will be distributed to deserving beneficiaries impacted by COVID-19 who need it most, including Feed the Frontlines TO. See You Soon Toronto has also developed a growing roster of Corporate Partners, including Lifetime Developments, Remy Martin, Ink Entertainment, Iconink, Alo Food Group, Honeycomb Hospitality and Bisha Hotel who will be using their platforms to spread the message while benefitting the local community through fundraising and public support. A growing list of Hospitality Partners secured for the initiative includes Alo, The Good Son, Kost, Akira Back, Dasha, Byblos, Baro and Ruby Soho, just to name a few. More groups will be added to this list as the campaign spreads amongst the city.
“These unprecedented and unexpected times have impacted each and every one of us in different ways,” says Brian Brown, Principal, Lifetime Developments and Founder & Chair, Lifetime Charitable Foundation. “A unifying theme for all of us is that we are deeply craving offline connections with our loved ones, and with our communities. We see this initiative as an optimistic promise from Toronto – that there is a light at the end of the tunnel and that the city will welcome us all back with open arms…soon.”