Lifetime’s #GreetingsfromtheNorth campaign reinventing the Toronto postcard

Lifetime’s #GreetingsfromtheNorth campaign reinventing the Toronto postcard

When you think about Toronto’s current postcards you think ‘same old skyline’ taken by ‘who knows’. We, at Lifetime Developments believe when people send postcards around the world, the true representation of Toronto’s character, creativity, and culture should be sent along with it.

We started the #GreetingsfromtheNorth Instagram hashtag campaign to invite all Torontonians to share their unique and creative photographs in and of Toronto and show what makes this city so dynamic, diverse, and unique.

The Instagram campaign is running until August 31st, 2016. Winners will be selected each month and have their photographs printed and distributed across the city. They will be available for free at our retail partners Capsule, Lost & Found, Muttonhead, gravitypope, and Local Public Eatery to name a few.

For each use of the #GreetingsfromtheNorth hashtag between May 27, 2016 and August 31, 2016, Lifetime will donate $1 to Lifeline, a Lifetime Charitable Foundation, providing aid to Toronto’s at-risk communities and vulnerable communities.

To enter, follow these simple steps:

  1. Connect with the campaign by following @Lifetime_Dev on Instagram.
  2. Tag your best photos of Toronto on Instagram using #GreetingsfromtheNorth and tell us where you took the photo.
  3. Monthly winners will receive great prizes and have their photo printed on our postcard series and shared with the city.

Open up Instagram and share your #GreetingsfromtheNorth!

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