LIFETIME SECURES STRATEGIC DIRECT PARTNERSHIP WITH CONNECTED FITNESS LEADER FREEMOTION

Lifetime Developments announces the official launch of a strategic, direct partnership with connected fitness leader, Freemotion. Lifetime Developments, a renowned city builder and community leader with over four decades of experience, is pleased to bring this partnership to life as they remain committed to providing residents with future-forward, innovative ways to lead a healthy lifestyle right in the comfort of their homes.

This direct strategic partnership secures the rights to Lifetime Developments to be the only direct developer in the Greater Toronto Area (GTA) to provide this fulsome offering of access to Freemotion cardio and strength equipment, including the full library of Freemotion workouts. Freemotion made waves in the connected fitness industry with their best-selling, innovative REFLEX™ Treadmill, now known to be synonymous, and an integral part of the Orangetheory workout.

Being distinguished industry leaders committed to holistic and vibrant city development, Lifetime Developments is equally committed to exceeding both the current, and future needs of their residents. “It’s a core value of Lifetime’s to enhance communities for the better, and I believe that starts with the people that makeup these communities,” says Brian Brown, Principal, Lifetime Developments. “To be the first, and only strategic partner with Freemotion Fitness across the GTA solidifies our commitment to providing our residents with the best and latest fitness technology that offers an innovative and convenient way to maintain a healthy lifestyle.”

What sets Freemotion apart from other competitors in the connected fitness space is their interactive fitness program, iFit — a content-driven interactive program that uses auto-adjusting technology to deliver an immersive and interactive cardio experience including changes to incline, decline, speed and resistance. The equipment that will be found at future Lifetime residences includes both cardio and strength equipment from the recently launched Freemotion 22 SERIES cardio equipment range.

Addition benefits of the iFit technology include:

World-Renowned Fitness Coaches: residents will have access to workouts led by 100+ coaches including Olympic champions, celebrity trainers, physical therapists, and professional cyclists

Global Workouts & Google Maps Integration: explore the world without leaving the facility with thousands of training videos filmed in stunning locations around the globe, including 40+ countries and all 7 continents. Create a route, and iFit will adjust your machine to match the on-screen terrain, allowing you to virtually explore 16 million km of mapped locations.

Studio Classes: experience the feeling of a high-intensity in-studio workout alongside other participants in the comfort of your own home.

“We’re proud to be partnering with Lifetime Developments, a proven leader in Toronto’s development space, as our first, and only direct strategic partner in the GTA,” says Sheldon Guy, Director of Sales, Canada, Freemotion Fitness. “This direct partnership allows access to key, exclusive benefits including education and training, service product innovation. It’s my true pleasure to be partnering with Brian and the Lifetime team – I felt an instant connection to both him as a leader, and Lifetime as a business overall, seeing that our aligned views and values together create a recipe for a successful partnership.”

The first Lifetime Developments project that will see Freemotion cardio and strength equipment in the fitness centre is the recently launched Oscar Residences. Located at 500 Dupont Street West, Oscar Residences will be an intimate boutique building, with 155 suites offering one, two and three-bedroom suites, ranging across nine storeys. The Freemotion REFLEX™ Treadmill will be on display at the future sales centre for Oscar Residences. Additional details about sales centre location and launch date will be available by Spring 2021.