The Bond’s ‘Connect and Capture’ Photo Contest A Big Success

The Bond’s ‘Connect and Capture’ Photo Contest A Big Success


By: Jack Landau, UrbanToronto, Published Fri Feb 6 2015

As construction continues on The Bond, developer Lifetime Developments has been celebrating the vibrancy and culture of Toronto’s Entertainment District with a social media campaign called “Connect and Capture”. The Instagram contest, which was launched last Fall, engaged the community by offering weekly chances to win $50 gift cards for restaurants in the Entertainment District, simply by posting a photo showing the distinctive elements of the area, accompanied by the hashtag #BondTO. One lucky winner won a grand prize of a new iPhone 6.

“This contest was really about celebrating the Entertainment District and how it has changed; it is so different than it was even 10 years ago. The photos captured a view of this city that was beyond our imagination and gave us as developers, a truly remarkable perspective into how Torontonians really view and experience their city,” said Brian Brown, Vice President of Lifetime Developments. “Through their eyes, we saw the buildings we see every day in a new light. The submissions captured a lot of love—beyond just people’s love for the Entertainment District, but for the whole city of Toronto.”

During the twelve-week-long run of the contest between August and October 2014, the contest drew in over 76,360 Instagram likes, 5,570 #BondTO submissions and over 3,000 new Instagram followers, with many photos still being posted with the #BondTO hashtag despite the contest already having ended. Lifetime plans to feature many of the photos submitted during the Connect and Capture campaign throughout the common areas of The Bond once the development is completed.

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