All eyes have been on the Toronto condominium market to see how it will perform over the coming months. Leading economists, financial analysts and developers alike all stated their predictions for the market and what they expected to see, and the sentiments have been positive and optimistic: Torontonians are heading in the direction of an active, busy and strong spring, summer and fall. March proved to be a busy month – with project launches across the city selling out in record time, and resale properties selling for hundreds of thousands over-asking. The spring market has proven to be red hot.

As a family-run business with more than four decades of experience in the building and development space, Lifetime Developments is no stranger to ebbs and flows, recessions or market blips.

“Toronto’s reputation across the world is unparalleled,” says Brian Brown, principal, Lifetime Developments. “Not only do we have more cranes in the sky than most active markets in North America, we also can be proud of our stable banking system, low borrowing rates and strong immigration numbers. Paired with the rollout of a widespread vaccine, the market in 2021 in Toronto will prove to be one that we are very pleased with.”

Sales have officially launched and registration is now open for Oscar Residences, Toronto’s premiere address at Bathurst and Dupont. Located in the eclectic Annex neighbourhood at 500 Dupont St., Oscar Residences will be an intimate boutique building with 155 suites, offering one-, two- and three-bedroom units, ranging across nine storeys. Lifetime has worked thoughtfully with partners Mason Design and Turner Fleischer Architects on a sophisticated and bold design that will cater to its residents, featuring sleek, multi-use amenity spaces such as an outdoor terrace, a resident’s lounge, chef’s kitchen and dining area, fitness centre and a dog social lounge. As with all its projects, Lifetime is working with an artist collaborator – this time, with iconic Canadian photographer George Pimentel, renowned for his documentation of celebrities and power players at the world’s most exclusive A-list events, including The Oscars, the Golden Globes, TIFF and more.

Lifetime also recently announced two new strategic partnerships that will continue to differentiate the company’s buildings from others. The first, a direct strategic partnership with interactive fitness leaders, Freemotion Fitness. Those that have taken an Orangetheory Fitness class before would have used their revolutionary treadmills – Freemotion also has a full range of cardio and strength training machines paired with its proprietary iFit technology that will allow you to stream hundreds of classes. All future Lifetime projects, starting with Oscar Residences, will be renowned for their elevated fitness facilities.

The second partnership is with Toronto-based Clear Inc., a leader in water and air filtration technology. Lifetime is the first developer to partner with Clear Inc. in Canada, and Oscar Residences being the first residential building to implement these systems. This partnership will see all future Lifetime buildings outfitted with this technology designed to kill 97.9 per cent of viruses in all common and shared amenity spaces.

As Lifetime looks to future-proof its projects, anticipating resident needs in 2021 and beyond has a lot to do with selecting Freemotion and Clear Inc. as strategic partners. “In an era of heightened awareness about our health, and how our environments can impact our overall well-being, we couldn’t have selected better partners to bring our vision of elevated, holistic healthy living to life,” says Brown. “Both Freemotion and Clear Inc. help us bring modern solutions to condo living that have now become critical aspects of a purchasing decision. Our fitness spaces will see some of the best interactive technology I’ve ever experienced through Freemotion’s iFit program, and residents can benefit from knowing that their air and water has been through additional filtration systems that help to minimize water and airborne illnesses.”

In addition to Lifetime’s latest launch, the development group is also offering exciting buyer incentives for some of its other renowned projects that will take occupancy in 2021 and early 2022. Whitehaus, which had its first residents move in last month, rises 31 storeys at Yonge and Eglinton, in proximity to some of the city’s best restaurants, cafes and shops. With very limited inventory left, Lifetime is currently showcasing a number of fully furnished suites designed by CB2, Caslife and Bryan Patton Design, along with other attractive incentives.

Liberty Market Tower, the 28-storey finale of a three-phased mixeduse community in vibrant Liberty Village, features 281 luxury residential suites, all with connectivity to the existing Liberty Market Building. LMT delivers more than 12,000 sq. ft. of indoor and outdoor amenity space, offering residents incredible views of Exhibition Place and Lake Ontario. For the handful of remaining units, which are slated for occupancy in late 2021, Lifetime is offering an incredible lineup of buyer incentives – including zero development fees, a free locker and parking with most suites, and up to $10,000 in cash back.

Panda, a 30-storey perfect mix of retail and residential located a short walk to Dundas Square, the Eaton Centre and Ryerson University campus, will take occupancy in late 2021. The black-and-white tower offers just 560 units, with architecture by Turner Fleischer and design by Cecconi Simone. With only five Penthouse suites remaining, buyers looking to invest will benefit from zero development fees, a free locker and parking with all suites and $15,000 in additional incentives – the perfect incentive to reside in a home where you can find everything at your doorstep.

Finally, XO Condos, a 14-storey development at King and Dufferin, offers residents stunning architecture at a bustling intersection where King West and Liberty Village connect. Those buying remaining units available in the building’s 307 suites, which feature interiors by Tomas Pearce and architecture by Turner Fleischer, will benefit from capped development fees, free locker and parking on all suites and $15,000 cash back with all suites. XO2 Condos, the second phase to this development, is slated to launch in summer 2021.

In addition to the exciting projects listed above, Lifetime Developments has been hard at work finalizing zoning and starting applications for a number of projects to be announced shortly, including a second development at Yonge and Eglinton. Lifetime is confident not only in the 2021 market, but in the future of development and real estate in Toronto.

Source: Next Homes

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