Telltale Black and White Finishes Defining Panda Condominiums

Telltale Black and White Finishes Defining Panda Condominiums

Just steps northwest of Toronto’s bustling Yonge and Dundas intersection, Lifetime Developments‘ new addition to the Downtown Core is rising fast on Edward Street. Construction started on Panda Condominiums in mid-2018, and the Turner Fleischer Architects-designed tower has been progressing above grade since the beginning of 2020, now standing well over halfway towards its final height of 30 storeys as black and white exterior cladding is now beginning to suggest the project’s playful moniker.

Since rising above grade at the start of the year, Panda has surpassed a series of construction milestones including completion of the building’s three-storey podium in June, and the first panels of cladding installed in September. We last checked in on construction in October, when the smaller tower floor-plates were quickly rising and exterior finishing work was picking up. At that time, Panda stood ten storeys tall, at roughly one-third of its final 107.6-metre height.

About two months later, another eight levels have been formed. Now 18 storeys tall, the final dozen residential floors should continue to rise at a good rate. The final level, a mechanical penthouse with special forms required, will take a little longer, like the complicated podium and concourse forming when Panda was near ground level.

The rise of the tower floors has revealed the massing’s conjoined volumes, articulated by a vertical strip indented into the tower face. In October when we last reported, charcoal-toned brick cladding was being applied to the podium levels. Over the weeks since, while window wall cladding has been sealing off the lower tower floors, accent finishes are defining each of the building’s two tower volumes differently, the painting of balcony slab undersides black or white to match the eastern of western portions, while a white grid around the window wall and along the balcony edges further defines the lighter western volume.

Due for completion in 2021, Panda is set to bring 555 condominium units to the Yonge and Dundas area, anchored to Edward Street by a mixed-use podium containing 1,100 m² of commercial retail space on the ground floor, and another 2,750 m² on the second floor, and over 2,750 m² of office space on the third floor. The below-grade concourse level—which features a roughed-in connection for a possible future PATH connection and/or second Dundas subway station exit—will include an additional 1,860 m² of commercial retail space.

Source: Urban Toronto

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Liberty Market Tower Progressing as New Penthouses Incentives Offered

Liberty Market Tower Progressing as New Penthouses Incentives Offered

Over 15 years into Lifetime Developments‘ redevelopment of the six-acre Liberty Market Complex in Toronto’s Liberty Village neighbourhood, the third and final phase is now rising with the Liberty Market Tower. The 28-storey, Wallman Architects-designed project began construction in late 2018, and roughly two years later, the tower is racing skywards to an approximate 100-metre height above East Liberty Street.

We last checked in on construction in early September, when the final areas of the eight-storey podium were being formed and the first exterior finishes had recently been applied. Over two busy months later, and both the forming and cladding installation have made significant progress.

Clear of the podium levels, the smaller tower floor-plates are now being formed at a much faster rate. In just two and a half months, the floor count has more than doubled, now standing 17 storeys tall. The brick-embedded precast panels that had begun to cover the podium in September have since been joined by window wall with dark spandrel panels and mullions accenting the glazing, and are now installed as high as the seventh floor.

Looking west to Liberty Market Tower, image by Forum contributor Red Mars

With forming of the building now over halfway to the top, and topping out expected within a few months, Lifetime is placing a new focus on the marketing of the tower’s penthouse levels. Current limited-time incentives for penthouse units are offering $5,000 on signing, balance of 5% in 30 days, 5% in 240 days, and 5% on occupancy. These deals include $15,000 credit on closing for all one-bedroom penthouse units, and $20,000 credit on closing for all two- and three-bedroom penthouses.

Looking south to Liberty Market Tower, image by Forum contributor Red Mars

Liberty Market Tower will eventually top off at 99.97 metres, boasting 281 luxury condominium units in a range of layouts, while office and retail space will be found on lower levels. The first occupancies are targeted for mid-to-late 2021.

Liberty Market Tower, image courtesy of Lifetime Developments

You can learn more from our Database file for the project, linked below. If you’d like to, you can join in on the conversation in the associated Project Forum thread, or leave a comment in the space provided on this page.

Source: Urban Toronto

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Why betting on Toronto is a good idea

Why betting on Toronto is a good idea

By Brian Brown
Lifetime Developments

As a result of the COVID-19 pandemic, there has been a lot of discussion surrounding moving outside of city centres. With offices shifting to a work-from-home or more flexible structure, individuals have been choosing to avoid the downtown premiums, and consider homebuying options elsewhere. And while this certainly can be appealing to a specific purchaser, as the Principal of Lifetime Developments, with more than 15 years of real estate experience who has witnessed and experienced ebbs and flows in the market, I firmly believe that you can’t do any better than investing in the core of Toronto.

What we’re dealing with in the market is a short-term unprecedented issue. We have seen a number of successful launches recently for developments outside of the downtown core. These are fantastic options… for a very specific purchaser, and as we’re seeing, typically an end-user. When it comes to meaningful and lucrative investing, we need to recognize that this pandemic is a short-term inconvenience (and a significant one), however, it is just that – short term. While rental rates and renter interest have slowed down during COVID-19, we fully expect a bounce back as soon as a vaccine is introduced to the general population.

Design-focused

This is not to say that COVID-19 won’t affect how we design and develop moving forward. At Lifetime, we’ve always been design-focused, both for the architecture and the interiors, and we are taking new ways of living into consideration to appeal to our target buyers. While we’re not overly focused on space distancing, we are considering how our lobbies are set up to handle/accept online orders, and how we can update our amenities to cater to individuals who are working from home and require office space outside of their unit, for example.

The reality is, despite all of the challenges we’ve faced over the past six months, demand still outpaces supply in Toronto. Our borders may be closed to immigration, but we fully expect the issue of under-supply will remain going forward. Toronto is an amazing city and offers so much to many different people from all different cultures and communities.

Attractive and viable

We’ve challenged our brokers and marketing teams to communicate that right now we need to sell through the value of Toronto. It’s not just about selling a unit with incredible features. As city builders, we are selling vibrant, multicultural neighbourhoods that feature world-renowned restaurants and chefs, an unparalleled entertainment scene, top-tiered sporting teams, and a strong economy and banking sector. Toronto will always be an attractive place to live and a viable investment.

With two new launches in 2021, Lifetime Developments believes in and is committed to the growth of our city. Lifeline, our charitable foundation with the mission to actively support and enhance the communities in which we build, is busier than ever, and has proudly raised more than $2 million to support some of the most vulnerable and at-risk communities in the GTA. At Lifetime, we are betting on Toronto, and think you should too.

Brian Brown is Principal of Lifetime Developments.

Source: Building Excellence

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Lifetime nears finish line at Liberty Village development

Lifetime nears finish line at Liberty Village development

Liberty Market Tower, the third and final phase of Lifetime Developments’ 16-year redevelopment project in Toronto’s Liberty Village, is about a year away from completion.

Liberty Market Tower follows Liberty Market Building (which contains office and retail space) and Liberty Market Lofts condos on Lifetime’s six-acre site, which Lifetime principal Brian Brown has described as a “dead-end dirt road” when the project was initiated in 2004.

With its prime downtown location and extensive development during the ensuing years, the property and the neighbourhood have been transformed.

“There is easy access to everything from sports and entertainment to hospitality and premium neighbourhood amenities, all within walking distance of one another,” Brown said of Liberty Village during an email interview with RENX.

The neighbourhood sits between Lake Shore Boulevard West and King Street West just west of the downtown core.

“The Liberty Village area is an area that is continuing to improve and grow every day, especially when it comes to infrastructure. This includes increased lines of transportation and the Liberty-King pedestrian bridge that is set to open this spring,” Brown said.

“We’re also excited to hear the city is going forward with the Ontario Line, meaning there’s going to be another SmartTrack line very close to Liberty Village.”


Room for more growth at Liberty Village

Brown believes there’s still room for more growth in Liberty Village and that the resident demographic has shifted from “a very young, one-bedroom-focused type community” to one that’s more mature and diversified.

“There’s a lot of people that moved to Liberty Village, fell in love with the neighbourhood and are now looking to upgrade because they have a child on the way,” he said. “Businesses and residents have grown with the community.

“We’ve seen larger companies such as Uber and Live Nation move into the area, signifying the area’s increasing relevance.”

The project kicked off at the Liberty Market Building.

Phase I involved restoring the exterior and reorienting the main entrance of the former industrial building, which had seen better days. It now provides 300,000 square feet of office space and 100,000 square feet of ground-floor retail space shared by 200 commercial tenants.

“The original structure on the land was built as a munitions factory in the 1940s and from the beginning we always wanted to maintain its heritage throughout our various projects,” Brown said.

Phase II was Liberty Market Lofts, a 13-storey, 267,000-square-foot, 295-unit condominium that was completed in 2013.

Liberty Market Tower

The 28-storey Liberty Market Tower features 281 residential units ranging in size from 326-square-foot studios to 1,200-square-foot, three-bedroom suites.

It will include more than 12,000 square feet of indoor and outdoor amenity space on the eighth floor, including a fitness studio, entertaining rooms, a business centre and an outdoor dining area.

Liberty Market Tower will have seven floors of commercial space, of which WeWork will occupy three. There will also be three levels of underground parking.

Multidisciplinary artist Anthony Ricciardi has been commissioned to create murals and sculptures that will be integrated within the communal living environments.

Liberty Market Tower’s construction began in 2019 and sales started in February. The first release of units has sold out and incentives are being offered for the less-than-40 remaining units.

The top two floors of penthouses haven’t yet been made available. Occupancy is on track for the fall of 2021.

Other Lifetime developments

Lifetime’s previous Toronto developments include Bisha Hotel & Residences, Four Seasons Hotel and Private Residences Toronto, INDX Condos, Karma, The Code Condos, The Bond Condominiums, The Yorkville, X2, WaterparkCity, LumiereVictory and M5V Condominiums.

Toronto-based Lifetime has three other active developments under construction in the city.

Whitehaus is a Turner Fleischer Architects Inc.-designed 31-storey mixed-use project at 37 Helendale Ave., near Yonge Street and Eglinton Avenue.

It will have 309,000 square feet of residential space, encompassing 404 condo suites and four townhomes, with interior design by Cecconi Simone. It will also offer 65,000 square feet of retail space.

The tower is sold-out, with two floors yet to be released. Occupancy is slated for this fall.

Panda is a Turner Fleischer Architects Inc.-designed 30-storey mixed-use project at 20 Edward St., near Yonge and Dundas streets.

It will have 410,000 square feet of residential space, encompassing 560 condo suites, with interior design by Cecconi Simone. It will also offer 83,000 square feet of commercial space.

Panda is 99 per cent sold. Occupancy is scheduled for 2022.

XO Condos is a Turner Fleischer Architects Inc.-designed 14-storey condo at 1221 King St. W., near Dufferin Street. It will have 307 suites with interior design by Tomas Pearce Interior Design Consulting Inc.

XO Condos is 90 per cent sold. Occupancy is expected in 2023.

Future Lifetime projects

“We have a number of great projects in the pipeline that we’re looking forward to sharing with the city,” said Brown.

“XO2 will be coming up next to the northeast corner of King and Dufferin, which will complement our current XO Condos on the southwest corner, which launched last year.”

A mixed-use condo with 1,372 units in 71- and 41-storey towers rising from a 12-storey podium is planned for a 1.24-acre site south of the CN Tower at 200 Queens Quay W.

DiamondCorp will be a partner on the project, which would include 1,372 condo suites, 110 affordable housing units and ground-floor institutional space.

A nine-storey condo with approximately 150 units is planned for 500 Dupont St.

There are plans for a 34-storey, 456-unit, mixed-use condo project at 111 River St., near Dundas Street East. A seven-storey commercial podium is proposed.

Lifetime has proposed a 65-storey, 663-unit condo at 36 Eglinton Ave. W. It would include a five-storey podium for retail and amenity use.

There are plans for a 14-storey, 117-unit condo at 485 Wellington St. W. and a 13-storey, 34-unit luxury condo at 504 Wellington St. W., near Portland Street.

Panda Markham is Lifetime’s first development proposal for Markham, located at Toronto’s northern border.

It’s proposing five residential towers ranging in size from 28 to 48 storeys on a 5.8-acre site at 8200 Warden Ave., near Highway 7. There will be retail at grade.

Source: Renx.ca

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This is what Toronto’s tallest building north of Bloor will look like

This is what Toronto’s tallest building north of Bloor will look like

A 65-storey condo could soon rise up from Toronto’s midtown, if a proposal from Lifetime Developments is approved by the city.

A rezoning application has been submitted for 36 Eglinton Ave. W., at the corner of Duplex Street, which sits just west of the ever-densifying Yonge and Eglinton intersection. The area has been a construction nightmare since being designated an “urban growth” centre by the city.

While the Wallman Architects-designed condo, which will span around 220 metres high and is small beans compared to the mind-boggling 95 storey SkyTower that’s finally been approved downtown, it’s certainly the tallest proposal north of the Yorkville area.

E Condos’ 58-storey condo, known as E8, is still the tallest for now, falling not far behind on the northeast corner of Yonge and Eg at 196 metres.


The proposed 65-storey condo at 36 Eglinton Ave. W. will surpass the 58-storey E Condo as the tallest in midtown Toronto. Photo by Wallman Architects via City of Toronto application submission.

The potential condo would replace a seven-storey office building that currently houses organizations like Mood Disorders Association of Ontario and the Consulate General of Sri Lanka, which were originally slated to be demolished for a 39 storey project first pitched in 2011.

This new submission has since jumped by nearly 100 metres, with plans to bring 663 condo units, the majority of which will one-bedrooms, and three underground levels of parking with just 72 spaces.

With the Eglinton Subway Station just two minutes’ walk away, there’s hope that residents won’t have to use vehicles at all, though the building does have a whopping 681 bike parking spots.

Meanwhile, the five-storey podium has been designed for about 5,900 square feet of retail space, with a mix of shops, and condo amenities on the third floor.

There will also be some condo units planned for the upper floors of the podium as well. The sixth floor, which will mark the roof of the patio, will have outdoor spaces including trees and seating for residents.

Source: BlogTO

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Lifetime Developments Proposes a New Tallest for Midtown Toronto

Lifetime Developments Proposes a New Tallest for Midtown Toronto

An application submitted to the City seeks rezoning to bring a 65-storey, Wallman Architects-designed condominium tower to the block west of Midtown Toronto’s Yonge-Eglinton intersection. The proposal by Lifetime Developments at 36 Eglinton West would rise 220 metres high on the northeast corner with Duplex Avenue, and would become the tallest building in Toronto north of Bloor-Yorkville.


Looking east to 36 Eglinton West, image via submission to City of Toronto

The proposal has been tabled for a site with an existing medium-scale office building, where a previous proposal was granted approval by a 2013 OMB decision zoning the site for a 39-storey building with a 122.5-metre height. The new application exceeds that by almost 100 metres, and the significant increase is explained in a report prepared for the developer by planning firm Bousfields, stating that “In contrast to the 2013 zoning approval for 39 storeys, the new Yonge-Eglinton Secondary Plan policies more explicitly support intensification and increased height on the subject site.”


Looking northeast to 36 Eglinton West, image via submission to City of Toronto

The proposal contains a total gross floor area (GFA) of 45,111 m², with 44,562 m² accounting for 99% of the GFA planned as residential. The remaining GFA is planned as 549 m² of retail space along the building’s Eglinton Avenue West frontage. A total of 663 condominium units are proposed in a mix of 376 one-bedrooms, 166 two-bedrooms, and 121 three-bedrooms.

The building’s five-storey podium would contain a multi-level retail space, along with a mix of building service areas, including a dedicated amenity level on the third floor and residential units within the upper podium levels. A second amenity level on the sixth floor would mark the extent of the podium, with the remaining floors above dedicated to residential uses as well as a mechanical penthouse level.


Podium, 36 Eglinton West, image via submission to City of Toronto

With Eglinton station right at the site’s doorstep, a minimal parking component of just 72 parking spaces is proposed on three underground levels, planned as 57 resident spaces and 15 visitor spaces. Active local commutes would be supported by the inclusion of 681 bicycle parking spaces within the building.

Source: Urban Toronto

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71-Storey Tower Among Plans for Toronto Harbourfront Skyline Site

71-Storey Tower Among Plans for Toronto Harbourfront Skyline Site

The recent removal of the Gardiner Expressway’s Yonge-York-Bay off-ramp in Downtown Toronto in favour of the Lower Simcoe Street ramp has opened up the south side of Harbour Street east of Simcoe for redevelopment. Last year, the 1.24-acre site at 200 Queens Quay West, currently an eight-storey above-ground parking garage, was put up for sale by crown corporation Canada Lands Company. Documents submitted to the City this week show that Lifetime Developments and Diamond Corp acquired the property.

Site of the proposed development, image via submission to City of Toronto

Lifetime and Diamond Corp have now submitted a rezoning application to the City to allow a two-tower complex of 41 and 71 storeys to be built in place of the garage. Designed by Wallman Architects, the towers are proposed to rise from a 12-storey podium. The complex would have a gross floor area of 96,009 m², including 86,100 m² of market residential space consisting of 1,372 condominium units, 9,440 m² of affordable housing space across 110 units, and 485 m² of ground-floor institutional space.

Looking southeast to 200 Queens Quay, image via submission to City of Toronto

Primed to hold a prominent space on the Downtown skyline, the towers are proposed to reach heights of 144 metres and 237.5 metres, measured to the top of their mechanical penthouse levels. The latter, if approved at that height, would be 13.5 metres taller than Ten York to its immediate northeast. The tower floor plates are designed to respond to the site’s irregular footprint, a crimped rectangle following the alignment of Harbour Street. The shorter west tower has a mostly rectangular floor plate, while the taller east tower features a polygonal floor plan meeting the bend in Harbour Street, somewhat of a triangle truncated on its east end. The towers’ southern walls are located so as to keep the buildings out of Billy Bishop Airport’s exclusion zone surrounding its flight path, which passes above the 32nd storey of the buildings.

The towers’ exteriors would be differentiated with their own variations of bronze and black frames, covering the north and south elevations of the taller tower and the east and west elevations of the shorter tower. The other elevations are proposed with minimalist glazed balconies. The complex’s defining skyline feature would be an illuminated crown atop the east tower, angled to form a dialogue with the roof feature of Ten York Street to the east.

Looking southeast to 200 Queens Quay, image via submission to City of Toronto

The complex’s 1,372 market units would include 959 one-bedrooms (69.9% of the total), 280 two-bedrooms (20.4%), and 133 three-bedrooms (9.7%). The 110 affordable rental units would be broken down into 36 one-bedrooms (32.7%), 56 two-bedrooms (50.9%), and 18 three-bedrooms (16.4%). In total, the combined 1,482 units include 995 one-bedrooms, 336 two-bedrooms, and 151 three-bedrooms.

A 450 m² POPS (or Privately Owned Publicly accessible Space) designed by landscape architects DTAH is being planned at the west end of the site fronting onto Lower Simcoe Street, while the sidewalk along the south side of Harbour Street would be significantly widened to support separate paths for bicyclists and pedestrians. (Currently they must share the paved multi-use path there.)

Looking southeast to base of 200 Queens Quay, image via submission to City of Toronto

A four-level underground garage would house a mix of resident, visitor, and commercial parking. Two of the four levels would house 223 resident parking spaces, while the other two levels would accommodate 216 commercial parking spaces that are required to be replaced within the proposal from the current garage on the site. Five additional car-share spaces would be provided, part of the proposal’s transportation demand management strategy. In addition, 1,334 long-term and 149 short-term bicycle parking spaces would be housed both above grade and underground.

Additional information and images can be found in our Database file for the project, linked below. Want to get involved in the discussion? Check out the associated Forum thread, or leave a comment below.

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Lifetime’s Whitehaus Progresses as Developer Rolls Out Pandemic Relief Campaign

Lifetime’s Whitehaus Progresses as Developer Rolls Out Pandemic Relief Campaign

Three months after a topping out party for Lifetime Developments and Knightstone‘s Whitehaus Condominiums, construction of the 31-storey condominium tower on Yonge Street north of Eglinton is continuing under changed conditions. Physically-distanced crews safely work away to complete the Diamond Schmitt Architects and Turner Fleischer Architects-designed development, one of the many ways the ongoing COVID-19 pandemic has shaken up real estate, construction and connected industries.

Topped out at its final 107.2-metre height, work progresses on finishing the building interior, with the exterior largely enclosed in a mix of white window wall cladding—from which the building draws its name—on tower floors, while a copper-hued metal panel treatment encloses the retail podium along Yonge Street. Construction slowdowns due to the pandemic have been minimal, as the project was among those listed early on as essential by the Province.

The project is one of many developments in Toronto from Lifetime that feature either a significant retail or restaurant presence within its podium levels, while contributing to surrounding shopping and dining districts. The viability of Whitehaus’ retail offerings will depend largely on the surrounding area’s retail and restaurant culture returning as the province opens up again. while online ordering has kept some businesses afloat during the pandemic, recent reports estimate that 50% of the restaurants, bars, and cafes forced to close because of COVID-19 may never reopen, maybe more.

In an effort to keep such businesses alive for the greater good of the urban fabric they contribute to, Lifetime Principal Brian Brown, graphic artist Ben Johnston, and ETALK host Tyrone Edwards have started a not-for-profit campaign called See You Soon Toronto. With many of us holed up working from home and unable to see family or friends, the campaign’s message to the public, front line workers, and the threatened hospitality industry touches on our common desire to reconnect through food and drink.

The campaign was launched on May 14th, releasing a limited-edition collection of merchandise—t-shirts, crew necks, and a yet-to-be-revealed art print—with proceeds raised being used to pay full price for meals from participating restaurants, supporting hospitality staff and donating the meals to the healthcare and support workers on the front lines of the pandemic. A portion of the funds raised are also being allocated to charities and organizations that focus on mental health services, another aspect of healthcare being faced with increased volumes during tough times.

“These unprecedented and unexpected times have impacted each and every one of us in different ways,” reads a statement from Brian Brown, Principal, Lifetime Developments and Founder & Chair, Lifetime Charitable Foundation. “A unifying theme for all of us is that we are deeply craving offline connections with our loved ones, and with our communities. We see this initiative as an optimistic promise from Toronto – that there is a light at the end of the tunnel and that the city will welcome us all back with open arms… soon.”

You can learn more from our Database file for the project, linked below. If you’d like to, you can join in on the conversation in the associated Project Forum thread, or leave a comment in the space provided on this page.

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Liberty Market Tower on the Rise as New Incentives Offered

Liberty Market Tower on the Rise as New Incentives Offered

A 16-year redevelopment of the six-acre Liberty Market complex in Toronto’s Liberty Village neighbourhood has entered its third and final phase, with the ongoing construction of Lifetime Developments‘ Liberty Market Tower. The final addition to the site is a 28-storey Wallman Architects-designed mixed-use tower which will bring 281 luxury condominium units as well as office and retail space to the site on East Liberty Street.

We last checked in on construction four months ago, when Lifetime was launching sales for the already underway project, as the uppermost level was being formed for the building’s 3.5-level, 298-space underground garage. In the months since, construction has advanced considerably, with crews now forming the fourth floor of the building’s eight-storey podium.


Construction at Liberty Market Tower, image courtesy of Lifetime Developments

Views from the top of the rising podium show forms in place for the fourth floor, as crews lay out rebar and electrical conduits in advance of a concrete pour. Vertical clusters of rebar mark where the previous floor’s supporting columns will connect with the fourth floor columns.

Construction at Liberty Market Tower, image courtesy of Lifetime Developments

Concrete is already in place for sections of this level, with floors in place as well as the first walls and columns.


Construction at Liberty Market Tower, image courtesy of Lifetime Developments

As construction progresses, Lifetime is offering limited time incentives to drive sales, including adjusted deposit structure timelines that give purchasers more flexibility, and bonuses including a storage locker, reduced parking price, credit on signing, and 4% and 5% commission for one-to-two-bedroom and three-bedroom units respectively.

Occupancy is currently targeted to begin in August, 2021.

Source: Urban Toronto

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See You Soon Toronto

See You Soon Toronto


LIFETIME DEVELOPMENTS, GRAPHIC ARTIST BEN JOHNSTON AND TELEVISION REPORTER TYRONE EDWARDS COLLABORATE ON SEE YOU SOON TORONTO, INCLUDING LIMITED EDITION MERCHANDISE TO RAISE FUNDS FOR COVID-19 RELIEF EFFORTS

100% of proceeds to go to support frontline workers, the hospitality industry and mental health support services in Toronto.

Lifetime Developments is pleased to announce its latest philanthropic initiative, a merch collection titled See You Soon Toronto, in support of worthy causes that support and address the impact of COVID-19 for frontline workers, the hospitality industry and those requiring mental health support services. The project, co-creative directed by Lifetime Developments’ Principal Brian Brown alongside partners Ben Johnston, award-winning graphic artist, and Tyrone Edwards, television reporter, was inspired by the theme that Torontonians are longing for in-person connections. The empty streets and buildings are nothing without the sound, style and culture of its residents, and this collection provides a promise that the Toronto we love will see us all soon.

The limited edition See You Soon Toronto merch collection is comprised of five pieces: two t-shirts ($30), two crewneck sweatshirts ($65) and a 24×24 art print ($250). Proceeds will be directed to See You Soon Toronto Inc., a not-for-profit founded to support the hospitality industry, frontline workers and mental health support services. Funds will be distributed to deserving beneficiaries impacted by COVID-19 who need it most, including Feed the Frontlines TO. See You Soon Toronto has also developed a growing roster of Corporate Partners, including Lifetime Developments, Remy Martin, Ink Entertainment, Iconink, Alo Food Group, Honeycomb Hospitality and Bisha Hotel who will be using their platforms to spread the message while benefitting the local community through fundraising and public support. A growing list of Hospitality Partners secured for the initiative includes Alo, The Good Son, Kost, Akira Back, Dasha, Byblos, Baro and Ruby Soho, just to name a few. More groups will be added to this list as the campaign spreads amongst the city.

“These unprecedented and unexpected times have impacted each and every one of us in different ways,” says Brian Brown, Principal, Lifetime Developments and Founder & Chair, Lifetime Charitable Foundation. “A unifying theme for all of us is that we are deeply craving offline connections with our loved ones, and with our communities. We see this initiative as an optimistic promise from Toronto – that there is a light at the end of the tunnel and that the city will welcome us all back with open arms…soon.”

For more information, and to purchase charitable merch items, please visit http://www.seeyousoontoronto.com or on Instagram @seeyousoontoronto.

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