Oscar Residences bring precious units to the Annex

Oscar Residences bring precious units to the Annex

Toronto’s Annex neighbourhood is far from replete with many new builds, but the Oscar Residences, slated for fall 2024 occupancy, will bring much-needed new units to one of the city’s most desirable neighbourhoods.

The nine-storey, 155-unit boutique condominium from Lifetime Developments will doubtless attract attention of University of Toronto and George Brown Casa Loma Campus students looking for short commutes to school—Oscar Residences is nestled between two subway stations that ensure a short jaunt—as well as young professionals and families who have long been enamoured with the area.

With a healthy variety of suites ranging one-, two-, and three-bedroom units, as well as bachelors, which investors can easily tenant with students, Oscar Residences screams come one, come all.

“Oscar Residences is great for all types of buyers—we didn’t necessarily conceptualize the building and suite offerings based on a single demographic, rather we ensured it was all-inclusive,” said Brian Brown, Lifetime Developments’ principal. “The Annex is one of Toronto’s most sought-after neighbourhoods. It is a very affluent and beautiful neighbourhood and it has had very little, new development in the last few decades. Oscar Residences, being a boutique condo development, will bring a new offering to the neighbourhood, making The Annex a viable option for those that may not have considered it previously as their next home or investment.”

Investors covet Annex properties, but there are fewer of them than, say, downtown with its myriad sprawling towers, and while not directly in the city core, the neighbourhood has amenities that rival downtown’s. Moreover, with Dupont Station a mere 800 metres away—it abets easy access to the Yonge-University line—and Bathurst Station a three-minute drive away, not to mention various bus and streetcar lines minutes away, Oscar Residences will receive no shortage of rental demand.

It’s for those reasons Oscar Residences received a 90 walk score.

“It’s definitely a factor that affects rental prices—renters are always looking for transit and walkability scores to be high when looking at their next place to call home,” said Brown.

“I believe both buyers and renters flock to The Annex for all these reasons discussed, in addition to the close proximity to great local shops and restaurants, and its true neighbourhood feel. Living in an established and stable community has many benefits—opportunities to build new homes in this neighbourhood is a rarity making Oscar a tremendous opportunity.”

Source: Canadian Real Estate Wealth Magazine

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Lifetime’s Oscar Residences to Feature Advanced Air and Water Systems

Lifetime’s Oscar Residences to Feature Advanced Air and Water Systems

The last thirteen months have opened up discussions about how to improve and better prepare urban spaces for future public health crises, including the way we in Toronto interact with buildings. This increased awareness is being felt within new residential projects designed during the pandemic era, including in their marketing of features ranging from health and safety systems to enhanced home office capabilities. Lifetime Developments is among the big names in real estate who have adjusted their designs and interactivity to better meet the changing needs of homeowners, evident in the push to market their latest project, a mid-rise condo coming to an emerging stretch of Dupont Street.

Oscar Residences will be the first project from Lifetime Developments—and the first such residential building in Canada—to integrate water and air filtration technology designed to kill 97.9% of viruses in all shared amenity spaces. Following a strategic partnership that was announced in March between Lifetime and filtration technology company Clear Inc., this and all future Lifetime projects are to offer the same type of filtration systems used by multi-national pharmaceutical companies including Kimberly Clark and Pfizer.

In an era of heightened awareness about how our environments impact our health and wellness, we are pleased to continue to seek out innovative leaders like Clear, who are on a mission to provide holistic indoor health technologies that protect and sustain people’s health and quality of life,” reads a statement by Brian Brown, Principal, Lifetime Developments. “Clear has dedicated an incredible investment of both time and money towards R&D and I am pleased to be partnering with them to bring this added layer of health and safety to future Lifetime residents.

The building’s air system is to feature state-of-the-art air purification technology that cleans and disinfects indoor air while offering real-time quality monitoring. This is done via a process using patented equipment known as Sterionizer and Ray Filter combined with UVC LEDs, working in concert to scrub air clean of pollutants including bacteria, viruses, fungus, mould, and odours. Water systems are to include a centralized, chemical-free system to treat building water, and are designed to kill 99.99% of viruses and bacteria. This is done using UV light inside a reflection chamber that ensures even distribution of the sterilizing UV for safe and healthy drinking water.

Our mission is to improve public health and safety by delivering clear indoor air and water through the use of cutting edge, emerging technologies,” reads a statement by Gil D. Blutrich, Co-Founder & CEO, Clear Inc. “Finding a partner in Lifetime Developments, who are committed alongside us, to work through the challenges presented by indoor air and water pollution with tangible solutions is very exciting for us. We could not have found a better partner in Lifetime to serve as our first Toronto-based developer to bring this technology to residents so they can experience what clean, safe living truly is.


Oscar Residences is gearing up to launch this spring with 155 suites in a mix of one, two, and three-bedroom layouts. The nine-storey, Turner Fleischer Architects-designed building is to offer residents a wide selection of amenities featuring these air and water filtration systems. Another strategic partnership that Lifetime recently announced will make a further difference in the buildings’ fitness studios: moving forward, Freemotion Fitness will host fitness equipment and interactive fitness training in this and all future Lifetime buildings.

You can learn more from our Database file for the project, linked below. If you’d like to, you can join in on the conversation in the associated Project Forum thread, or leave a comment in the space provided on this page

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Source: UrbanTO

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Designers reveal outdoor design trends will dominate in 2021

Designers reveal outdoor design trends will dominate in 2021

One of the bigger home design trends that has emerged from lockdown life has been what to do with outdoor space.

Home has become one of the most important priorities in people’s lives. Whether they have a backyard, terrace or balcony, homeowners have grown to better appreciate the benefits of nature, fresh air and sunlight. It helps immensely with mental well-being.
That’s particularly true for those of us who work from home.

Designers are jumping on the trend, says Brian Gluckstein, the principal designer at Gluckstein Design Planning Inc., the firm behind North Drive’s 10 Prince Arthur, One Forest Hill and 36 Birch condo projects.

“Over the last few years there has been a trend towards developing outdoor living spaces,” he says. “There has been a growing desire to create these outdoor rooms – sofa sectionals, dining, chaise lounges to stretch out on, and bars, barbecue areas. That
was a big trend before COVID-19. But COVID emphasized the importance of outdoor space because we weren’t going anywhere. COVID magnified the need for it, how much people used it and relied on it. Maybe we took outdoor space for granted before.”

The size of outdoor space is increasingly on buyer’s checklists, he adds. That’s particularly true for people moving from big houses to condos. They want outdoor space that goes beyond narrow decks, gardens and terraces. They are looking for wider spaces
now that accommodate a dining table and chairs, since people have not been able to eat out at restaurants as much.

That demand is being met in boutique condo projects such as North Drive’s, which have larger units. Its clients are looking for larger outdoor gardens, beautiful flowers and trees, and even areas in which to grow herbs and vegetables, especially as people
are cooking from home more.

Outdoor fireplaces or fire pits are now key components in yards. More comfortable seating, soft lighting, outdoor carpeting and potted plants are the choice for terraces or balconies.

Dawn Chapnick, principal designer at Dawn Chapnick Designs, says greenery outside on your balcony or terrace helps create a sense of calm in turbulent times. Even for smaller balconies or terraces, hedging or greenery with outdoor area rugs and comfortable
seating and outdoor lighting can help create the feeling of being on vacation.

“Adding the right décor pieces can help bring your imagination to life,” she says. “Vacation plans may not be immediate, so creating that ‘hotel’ vibe outside means we can have our own little or large oasis. Adding plug-in waterfalls can help to create
this ambience. Soft, cozy outdoor throws, ottomans and plush towels will be so important to add to that retreat feel. In the right temperature with a comfortable sofa and blanket you may even want to sleep under the stars.”

Entertaining at home is a bigger focus now, Gluckstein says. People will have friends or family over to sit outside this summer, but not so much in the home. At least not yet.

During the day, that wider terrace space can function as a work area as well. Designers will include such features as a big table and umbrella to shade from the sun.

“Definitely the work outside is a nice break after having been cooped up inside your house or apartment,” Gluckstein says. “You want that light. You want that fresh air. You want to be able to change spaces.”

You need to make sure your WiFi is good, so perhaps invest in a booster for that, and have ready access to power sources and noise-cancelling headphones.

“The idea of an out-of-the-house work hut has become a very desirable item. As more and more people are discovering work from home, they are realizing that the dining room table just isn’t appropriate,” says Brian Woodrow, senior designer for Tomas Pearce.

Having a tiny backyard cottage for an office keeps work demands separate from home life, which is important, Gluckstein says.

“That becomes a controlled, quiet environment for workday concentration and tasks, as opposed to the sanctuary of home,” Woodrow says.

Ashley Rumsey, partner at Mason Studio, which is working on Lifetime Development’s Oscar Residences in Toronto’s Annex neighbourhood, says one of the biggest challenges of working from home is creating boundaries between personal and professional life.

“This has led to an increased need to create spaces dedicated for work,” she says. “People are looking to what they have around them that could be repurposed – from garages, garden sheds, or even extra space in a backyard to build a work pod.

“The benefits of working outside in nature are well-documented and numerous,” Rumsey says. “From an overall increase in well-being to greater productivity and focus, being outdoors is great for the mind and body. Especially now with many of us confined
to our homes, it is a necessary change of scenery to work outdoors. Even if you don’t have a backyard or balcony, parks or other shared outdoor environments can provide a change of perspective from our interior environments.”

Mimi Ng, senior vice-president of residential sales and marketing for Menkes Developments Ltd., says a balcony is now considered a must have. Outdoor amenity spaces are also vital to city dwellers: Menkes’ Sugar Wharf under construction along Toronto’s
waterfront has a sizable outdoor terrace that features barbecue and dining areas, including communal seating and private dining alcoves, which are also ideal for working outdoors.

“Buyers are also asking more questions about the local parks and green spaces that are available in the neighbourhood around our projects,” Ng says. “Sugar Wharf is a master-planned community that will include a new two-acre public park.”

If you have work to do, you could do a lot worse than grabbing your laptop and a coffee and heading down to a space by the lake for a few hours.

TOP 5 OUTDOOR DESIGN TRENDS FOR SPRING: CREATING THAT PERFECT PERSONAL SANCTUARY

Source: Source: Brian Woodrow, Tomas Pearce

  • Outdoor kitchens, especially barbecues, and purpose-built pizza ovens – both gas and wood-fired.
  • Cabanas with comfortable bench seating or chaise lounges, fabric curtains, electrical outlets and USB ports.
  • Upscaled garages with epoxy flooring, carefully thought-out storage and improved lighting.
  • Potting sheds, greenhouses and extended gardening spaces for growing vegetables and native plants.
  • Pools that allow for exercise and relaxation, and fully outfitted pool houses.


Advertising feature produced by Globe Content Studio. The Globe’s editorial department was not involved.

Source: The Globe and Mail

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Toronto photographer dishes about life on the red carpet and work with Oscar Residences

Toronto photographer dishes about life on the red carpet and work with Oscar Residences

Celebrity photographers glide aside the red carpet to capture a glamorous world that we enter through their photographs. Ever wonder what it’s like behind the lens?

Toronto-based photographer George Pimentel, famous in his own right as the go-to photographer at the Toronto International Film Festival (TIFF), reveals the secrets and craft of a well-travelled Hollywood insider with an eye for art.

His project with Lifetime Developments, in which his glamorous black-and-white photographs will be prominently displayed and incorporated into the design of the new Oscar Residences in the Annex neighbourhood, is for him a step in a new direction.


Q: What attracted you to do the project with Lifetime Developments and the Oscar Residences? Is it a first for you?

Pimentel: I formed a great friendship with Brian Brown, principal at Lifetime, prior to embarking on this project together. He told me about the idea he had for Oscar Residences last summer when we were out golfing, and when he asked me if I wanted to be a part of it, I immediately said yes without hesitation.

For me, this is the first project partnership like this I’ve worked on, and to be partnered with an industry leader like Lifetime, who was inspired by my lif

e’s work, is incredibly humbling.


Q: What do you hope those who see your work in the installations take away with them as an experience?

I feel Hollywood glamour as we’ve known it for the last 100 years is slowly fading. Through social media, celebrities have opened up their lives, being less private and diminishing their mystery. I hope my pictures can remind the viewer of the old Hollywood world that once existed.

Let us not forget a world that glorified talent, beauty and glamour. The goal of my work in black and white is to continue the legacy of the silver-screen legends, icons and stars who were always larger-than-life personalities, even when they aren’t in a project.


Q: For you, what is an artfully lived life in a city? Can art – particularly photography – help us to achieve it?

For me, an artfully lived life is one that’s enriched by all forms of art. As a photographer, when I think about a time where the city of Toronto really shines, it’s during TIFF. I’ve been covering the festival for 25 years and, year after year, it just keeps getting bigger and better.

My American friends always tell me how jealous they are that I have such an amazing city to myself to capture where people are so nice and approachable.

During TIFF our city is star-studded, vibrant and absolutely buzzing – all in the name of art in film! I’m so lucky to call Toronto my home, one of the most dynamic global cities for culture, art and diversity.


Q: What is your favourite photograph you’ve taken and how did you feel getting it?

The shot that immediately comes to mind is Jack Nicholson at the opening of the film About Schmidt at Cannes. I am personally a huge fan of him, but he’s known to be somewhat hard to capture. For years, I had repeatedly missed Jack at events – he’d either slip out the back door, or I’d miss him at a Lakers Game. I hadn’t found that perfect moment to capture him.

At Cannes, I got access to photograph his pre-party for About Schmidt. The setting was absolutely perfect: We were at the Carlton Pier right at dusk with a beautiful sunset in the back. He arrived and it was like looking at a god; I was in total awe. He went out for a smoke and I followed him and got that shot I had always wanted. The look in his face, the character that came through … I can honestly say he’s the coolest celebrity in Hollywood.


Q: Who are the easiest and most difficult celebrities to shoot on the red carpet?

Favourites to shoot: Lady Gaga, Jennifer Lopez and Halle Berry. Gaga loves having her photo taken and loves to be directed. The more you treat her like the star she is, the more flashbulbs that go off, the more she gives back, which is incredible to be on the other side of the lens to witness.

Jennifer Lopez is all business and an absolute pro. She always makes sure that designers get credit, and shows off her dress, including all the brands that make up her look right down to the jewellery, hair, makeup and shoes.

Halle Berry, because she’s just absolutely gorgeous! I can’t answer this question without mentioning that I miss Brad and Angelina as they were so great to shoot as that iconic Hollywood couple.

The toughest: George Clooney. He is the nicest guy in Hollywood, but he is always on the go. It’s hard to get him just to stand still and smile. It’s just not his style. He loves to talk while posing on the carpets so oftentimes you get shots of him with an open mouth or waving arm.


Q: What is the most surprising thing most people don’t know about the photographers and celebrities on the red carpet?

It’s very stressful on the red carpets. Photographers are squeezed together so there can be aggressive pushing and shoving. There is a lot of yelling, and chaos going on. Sometimes security or publicists get in the way. It’s a true challenge to get that perfect shot.

But what happens on the carpet stays on the carpet. We are all in this industry together and everyone has a job to do. When it’s all said and done, we still remain friends.

Most people forget that celebrities are humans, too – they make mistakes, they get nervous while they’re posing, it’s overwhelming. They have to put up with photographers screaming at them, they have to make sure they look into everyone’s lens giving the photographers the perfect eye contact, while working how they look: Is their bra strap showing, fly down?

Take away the fame, the glitz and glamour, and they’re just humans like you and me doing their job.


Q: What photo is your greatest triumph?

Hands down, my first celebrity photo of Robert DeNiro at the Elgin Theatre in 1993 during TIFF. This photograph was such a huge turning point in my life.

After I got this shot, I knew what I wanted to do for the rest of my life – I had found my destiny. Just three years ago, I had the opportunity to meet and show DeNiro the photo and told him about the experience and what it meant to me and my career. If I never went to the Elgin Theatre that night, I really wonder where I’d be today, or what I’d be doing … It was truly that big of a moment for me and I will never forget it.


Q: What is the one photo you hope to shoot?

Kamala Harris! I would love the opportunity to photograph her. She has inspired many and made history. Even though she is not a Hollywood actress I am a huge fan.


This interview has been slightly edited and condensed.


Advertising feature produced by Globe Content Studio. The Globe’s editorial department was not involved.

Source: The Globe and Mail

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Coming home: A reversal of the GTA exodus

Coming home: A reversal of the GTA exodus

Brian Brown, principal, Lifetime Developments

Brian Brown has some advice for anyone thinking of returning to Toronto to rent or buy after decamping outside the city during the COVID-19 pandemic.

“Don’t wait,” says the principal at Lifetime Developments. “If you’re in the position to buy, do it as soon as possible.”

The housing market has been resilient during the pandemic but not unscathed. Some potential buyers who were worried about their finances and jobs got cold feet. Toronto’s downtown saw more condos available for lease due to short-term rental restrictions, reduced immigration, travel restrictions, a lack of international students and people moving outside of the core, says John Vandyk, president and chief executive officer of Vandyk Properties, who has seen a “meaningful migration” to the submarkets.

However, a cautious optimism seems to be arriving with spring.

“We’ve definitely noticed an uptick in sales activity at our downtown condo projects since the beginning of the year and I would say that some of the buyers are people who have renewed interest in living in the city,” says Mimi Ng, senior vice-president of residential sales and marketing for Menkes Developments Ltd.

“With news about the vaccine and an idea of the timeline for rollout, there is a sense of optimism in the marketplace around downtown projects.”

Among those are the pieds-à-terre at Menkes’ Sugar Wharf condominium community, which Ng says attracts retirees who have a home outside the city but want their own place when visiting family in Toronto, shopping or attending events. Other buyers include executives who work in the city and want to keep their country home.

Jana Korim, head of sales at North Drive, says many of their clients have spent more time at their cottages this year due to the pandemic.

“Our clients are definitely rethinking the purpose of keeping a large home in the city,” Korim says. Empty nesters were already considering this as a natural lifestyle change but have become increasingly motivated by the pandemic.

“There’s something of a ‘home swap’ pattern happening in that cottages are replacing city homes as de facto large primary residences and, as a result, urban homes are being replaced with condominiums,” Korim says. North Drive’s properties include One Forest Hill, 10 Prince Arthur and 36 Birch.

“People still want to have a base in the city, and, for our clients, any condominium must still satisfy all the elements of living in a house but with none of the hands-on maintenance. The freedom of a lock-and-leave lifestyle still holds huge appeal.”

Brown says he thinks the trend away from the city was only temporary. “We expect to see recovery very quickly towards the middle to the end of 2021 with the vaccine inoculation becoming more widespread over the coming months.”

Lifetime’s Oscar Residences in the Annex is appealing for its location in a central, established neighbourhood. “With Oscar and our range of suites, we are making the Annex more accessible to a broader group of people who may not have previously considered purchasing in the neighbourhood as an option,” Brown says.

Vandyk says people who sold their homes in the city and bought in the suburbs ended up being ahead in terms of overall equity and money in their pocket.

“These buyers have renewed confidence in the overall strength and resilience of Toronto’s real estate market, which is why they are using their equity wisely and investing back into the condo market.”

Still, he says many people who are currently renters or owners in Toronto are seeking better lifestyles after being confined to their condos for months due to provincial guidelines.

“Their sentiment around living right in the core has shifted and they are now seeking to live in more comprehensive, master-planned communities that are still accessible to downtown, but provide a lifestyle that is more well-rounded.”

Vandyk’s Grand Central Mimico project in Etobicoke offers a thriving community with retail and office components intended to create jobs, access to transit via the Mimico GO Station, a new 12-acre park, and proximity to Lake Ontario.

“All of this combined offers an incredible value proposition that’s attractive to both end users and investors,” Vandyk says.

Kimberly Sears, director of condominium rentals for Menkes Rental Suites Management Inc., which manages around 400 properties in downtown Toronto, says she’s noted an uptick in the past few weeks and that potential renters should move quickly.

“The rental rates ended up going through quite a dip,” says Sears. “It’s now quite affordable to move into places where typically you wouldn’t be able.”

That presents a particular advantage to renters who hunkered down with relatives and used the year to save.

“Some people could have taken that year off of paying rent and put it towards a down payment. Others saved up their nest egg, cleared off some debt and are now walking in at what is a very affordable rental rate,” Sears says. “I think there’s going to be a pretty rapid bump back up once the city starts reoccupying.”

Source: The Globe and Mail

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Living life artfully in a city that inspires

Living life artfully in a city that inspires

Every development is more than bricks and mortar – it sells a lifestyle. And the value of getting an artist involved is priceless.

When artists participate in a project design or provide art installations, that becomes for the developer a part of the branding, part of the sell and part of the uniqueness of their builds.

For buyers, it’s the sum of these parts that matters. We want to step into something that fits our lives and elevate us. Ideally, our homes and public spaces should have as much cachet and style and long-term value as an early Air Jordan.

Just ask Brian Brown, principal of Lifetime Developments in Toronto, whose Oscar Residences project in the Annex neighbourhood goes on sale in April. The nine-storey boutique building at 500 Dupont St. W. will be studded with artfully arranged photos by Toronto-based celebrity photographer George Pimentel. Pimentel, a fixture on Hollywood’s red carpets, is the “official artist collaborator” on the project, which Brown describes as “Hollywood glamour meets contemporary design.”

Brown has Pimentel involved with marketing and design, and his works will grace the walls throughout Oscar’s shared amenity spaces.

“Art is definitely part of the sale, but it’s more,” Brown says. “When people live in buildings, their front door is the lobby. It’s the first representation of their home when they invite friends. Art on the wall makes a strong statement.”

Pimentel’s photographs will be integrated throughout the building, starting with the main piece in, of course, the lobby.

Brown has helped to bring artists who are headliners in various mediums into his developments for years. Lenny Kravitz’s design company created an exclusive luxury suite at Bisha Hotel & Residences at 80 Blue Jays Way to reflect the musician’s art and music.

The XO Condos at 1221 King St. W. feature artist Daniel Bombardier, also known as Denial, who lived in the Parkdale community when it was fledgling and who has created hundreds of standout murals.

“We’re a strong supporter of the arts in Toronto and have been for 15 years,” Brown says. “It’s about supporting artists and the community and it’s adding great features to our buildings.”

Menkes Developments Ltd. has been at the forefront of melding art and design, restoring pieces for public display and working with communities.

“All developments require a certain percentage of the total cost to include public art but Menkes really embraces the opportunity,” says Jamie Okorofsky, Menkes’ manager of communications. “We believe culture is an important part of life that everyone should be exposed to.”

Menkes has helped to incorporate and preserve artwork, including a piece on concrete done by the world-renowned graffiti artist Banksy.

Menkes salvaged and restored the piece, Guard with a Balloon Dog, benefiting its Harbour Plaza residents, One York Street residents and the community through Toronto’s indoor PATH network.

“It was a piece of art that we really liked, and we wanted to be able to give back to the public,” Okorofsky says.

The City of Vaughan collaborated with Menkes and QuadReal Property Group for a 10-foot tall art installation, Metropolis in Motion, by local artist Frank Mazzuca.

“The interactive public art installation was tasked with serving dually as a gateway and landmark feature leading to and from the Mobility Hub of the Vaughan Metropolitan Centre,” says Sharon Gaum-Kuchar, senior art curator and planner for the City of Vaughan. Menkes’ Mobilio project offers condos and towns in Vaughan Metropolitan Centre, just north of Toronto.

Sometimes, we want art a little closer to home. North Drive Investments co-founder and partner Jordan Morassutti, whose properties include One Forest Hill, 10 Prince Arthur and 36 Birch, says he is seeing clients who want to ensure there is space in their new homes for displaying their own art collections.

Art can also move beyond walls and installations and into nature. North Drive’s head of sales, Jana Korim, says the developer infuses art into its interiors with unique designs. Yet, it considers the sculpted topiary garden at 10 Prince Arthur, and the lush garden lane visible from the terraced suites at 36 Birch, created by Janet Rosenberg + Studio, artful as well. “Done with artistic vision, nature can also become everyday art,” she says.

There may not be a red carpet, but with the right vision, even greenery on a walkway can be considered a star in the right project for the right buyer.


Advertising feature produced by Globe Content Studio. The Globe’s editorial department was not involved.

Source: The Globe and Mail

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THIS IS WHAT TORONTO’S TALLEST BUILDING NORTH OF BLOOR WILL LOOK LIKE

THIS IS WHAT TORONTO’S TALLEST BUILDING NORTH OF BLOOR WILL LOOK LIKE

A 65-storey condo could soon rise up from Toronto’s midtown, if a proposal from Lifetime Developments is approved by the city.

A rezoning application has been submitted for 36 Eglinton Ave. W., at the corner of Duplex Street, which sits just west of the ever-densifying Yonge and Eglinton intersection. The area has been a construction nightmare since being designated an “urban growth” centre by the city.

While the Wallman Architects-designed condo, which will span around 220 metres high and is small beans compared to the mind-boggling 95 storey SkyTower that’s finally been approved downtown, it’s certainly the tallest proposal north of the Yorkville area.

E Condos’ 58-storey condo, known as E8, is still the tallest for now, falling not far behind on the northeast corner of Yonge and Eg at 196 metres.

The proposed 65-storey condo at 36 Eglinton Ave. W. will surpass the 58-storey E Condo as the tallest in midtown Toronto. Photo by Wallman Architects via City of Toronto application submission.

The potential condo would replace a seven-storey office building that currently houses organizations like Mood Disorders Association of Ontario and the Consulate General of Sri Lanka, which were originally slated to be demolished for a 39 storey project first pitched in 2011.

This new submission has since jumped by nearly 100 metres, with plans to bring 663 condo units, the majority of which will one-bedrooms, and three underground levels of parking with just 72 spaces.

With the Eglinton Subway Station just two minutes’ walk away, there’s hope that residents won’t have to use vehicles at all, though the building does have a whopping 681 bike parking spots.

Meanwhile, the five-storey podium has been designed for about 5,900 square feet of retail space, with a mix of shops, and condo amenities on the third floor.

There will also be some condo units planned for the upper floors of the podium as well. The sixth floor, which will mark the roof of the patio, will have outdoor spaces including trees and seating for residents.

 

Source: BlogTO

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LIFETIME SECURES STRATEGIC DIRECT PARTNERSHIP WITH CONNECTED FITNESS LEADER FREEMOTION

LIFETIME SECURES STRATEGIC DIRECT PARTNERSHIP WITH CONNECTED FITNESS LEADER FREEMOTION

Lifetime Developments announces the official launch of a strategic, direct partnership with connected fitness leader, Freemotion. Lifetime Developments, a renowned city builder and community leader with over four decades of experience, is pleased to bring this partnership to life as they remain committed to providing residents with future-forward, innovative ways to lead a healthy lifestyle right in the comfort of their homes.

This direct strategic partnership secures the rights to Lifetime Developments to be the only direct developer in the Greater Toronto Area (GTA) to provide this fulsome offering of access to Freemotion cardio and strength equipment, including the full library of Freemotion workouts. Freemotion made waves in the connected fitness industry with their best-selling, innovative REFLEX™ Treadmill, now known to be synonymous, and an integral part of the Orangetheory workout.

Being distinguished industry leaders committed to holistic and vibrant city development, Lifetime Developments is equally committed to exceeding both the current, and future needs of their residents. “It’s a core value of Lifetime’s to enhance communities for the better, and I believe that starts with the people that makeup these communities,” says Brian Brown, Principal, Lifetime Developments. “To be the first, and only strategic partner with Freemotion Fitness across the GTA solidifies our commitment to providing our residents with the best and latest fitness technology that offers an innovative and convenient way to maintain a healthy lifestyle.”

What sets Freemotion apart from other competitors in the connected fitness space is their interactive fitness program, iFit — a content-driven interactive program that uses auto-adjusting technology to deliver an immersive and interactive cardio experience including changes to incline, decline, speed and resistance. The equipment that will be found at future Lifetime residences includes both cardio and strength equipment from the recently launched Freemotion 22 SERIES cardio equipment range.

Addition benefits of the iFit technology include:

World-Renowned Fitness Coaches: residents will have access to workouts led by 100+ coaches including Olympic champions, celebrity trainers, physical therapists, and professional cyclists

Global Workouts & Google Maps Integration: explore the world without leaving the facility with thousands of training videos filmed in stunning locations around the globe, including 40+ countries and all 7 continents. Create a route, and iFit will adjust your machine to match the on-screen terrain, allowing you to virtually explore 16 million km of mapped locations.

Studio Classes: experience the feeling of a high-intensity in-studio workout alongside other participants in the comfort of your own home.

“We’re proud to be partnering with Lifetime Developments, a proven leader in Toronto’s development space, as our first, and only direct strategic partner in the GTA,” says Sheldon Guy, Director of Sales, Canada, Freemotion Fitness. “This direct partnership allows access to key, exclusive benefits including education and training, service product innovation. It’s my true pleasure to be partnering with Brian and the Lifetime team – I felt an instant connection to both him as a leader, and Lifetime as a business overall, seeing that our aligned views and values together create a recipe for a successful partnership.”

The first Lifetime Developments project that will see Freemotion cardio and strength equipment in the fitness centre is the recently launched Oscar Residences. Located at 500 Dupont Street West, Oscar Residences will be an intimate boutique building, with 155 suites offering one, two and three-bedroom suites, ranging across nine storeys. The Freemotion REFLEX™ Treadmill will be on display at the future sales centre for Oscar Residences. Additional details about sales centre location and launch date will be available by Spring 2021.

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Liberty Market Tower Rises Taller as Finishes Add to Building’s Identity

Liberty Market Tower Rises Taller as Finishes Add to Building’s Identity

Work has been progressing on the final piece in the puzzle in Lifetime Developments‘ long-term redevelopment of the Liberty Market Complex in Toronto’s Liberty Village neighbourhood. Over 15 years into the six-acre redevelopment and over two years into Liberty Market Tower‘s construction, the 28-storey, Wallman Architects-designed project is making strides towards a final height of approximately 100 metres over East Liberty Street.

Liberty Market Tower, Lifetime Developments, Wallman Architects, Toronto

Looking east to Liberty Market Tower, image by Forum contributor bilked

We’ve been keeping a close eye on the building’s path through construction, most recently in the final weeks of 2020. At the time of our last update in late November, work had just reached the 16th level of the building. Forming has decelerated slightly in the several weeks since, which included the expected slowdowns of the holiday break. Things have since picked back up, with the 19th and 20th floors taking shape simultaneously.

Liberty Market Tower, Lifetime Developments, Wallman Architects, Toronto

Looking west to Liberty Market Tower, image by Forum contributor liveright

Cladding installation has progressed significantly since the first brick-embedded precast panels appeared on the podium levels in September. These were then joined by a window wall cladding with dark spandrel panels and mullions accenting the glazing, which had been installed as high as the seventh floor at the time of our last update. Beyond the views of passersby, interior finishing work is now advancing within the already enclosed lower levels.

Liberty Market Tower, Lifetime Developments, Wallman Architects, Toronto

Wedge-shaped east end of Liberty Market Tower, image by Forum contributor bilked

Liberty Market Tower will eventually top off at a height of 99.97 metres, introducing 281 luxury condominium units to the Liberty Village neighbourhood in a range of layouts, along with office and retail space housed on lower levels. The first occupancies are targeted for late 2021.

Liberty Market Tower, Lifetime Developments, Wallman Architects, Toronto

Liberty Market Tower, image courtesy of Lifetime Developments

You can learn more from our Database file for the project, linked below. If you’d like to, you can join in on the conversation in the associated Project Forum thread, or leave a comment in the space provided on this page.

Source: Urban Toronto

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29-Storey Condo Proposed on Jackes Avenue in Summerhill

29-Storey Condo Proposed on Jackes Avenue in Summerhill

An application submitted to the City of Toronto seeks an Official Plan Amendment and Zoning By-law Amendments to permit a 29-storey condominium tower to be built at 49 Jackes Avenue. Overlooking David A. Balfour Park atop the Rosehill Reservoir in the city’s Summerhill neighbourhood, the proposal comes via Lifetime Developments who have engaged Hariri Pontarini Architects as designers.

49 Jackes Avenue, Toronto, designed by Hariri Pontarini Architects for Lifetime DevelopmentsLooking northwest towards 49 Jackes Avenue, image via submission to City of Toronto

Consisting of a two-storey base building supporting a 27-storey tower above, the project would rise 99 metres inclusive of the mechanical penthouse level. The 15,577 m² building, dedicated entirely to residential space, is planned to house a total of 217 condominium units proposed in a mix of 104 one-bedrooms, 90 two-bedrooms, and 23 three-bedrooms.

49 Jackes Avenue, Toronto, designed by Hariri Pontarini Architects for Lifetime DevelopmentsLooking southwest to 49 Jackes Avenue, image via submission to City of TorontoPodium levels would be clad in a mix of masonry, bronze metal finishes, and vertical fins extending from the glazing. On the tower levels above along the north, south, and east elevations, undulating walls of glazing, spandrel panels, and inset balconies would resemble Hariri Pontarini’s work at 7 St Thomas. The west elevation would get its own unique treatment, most notably with vertical piers of bronze metal finishes framing signature ‘sky gardens.’

49 Jackes Avenue, Toronto, designed by Hariri Pontarini Architects for Lifetime DevelopmentsFacing southeast to entrance at 49 Jackes Avenue, image via submission to City of Toronto

 Seen in more detail below, 49 Jackes joins the trend of projects incorporating prominent exterior greenery into their designs, via a vertical strip of ‘sky gardens’ spanning from the second floor to the roof along the building’s west facade. These 9 by 4.06-metre notches would house pairs of balconies in two-storey increments, opening up to provide terraces at every third floor.

49 Jackes Avenue, Toronto, designed by Hariri Pontarini Architects for Lifetime DevelopmentsWest Sky Garden view at 49 Jackes Avenue, image via submission to City of Toronto

Parking is proposed within a four-level underground garage with 55 parking spaces; 48 for residents and 7 for visitors. The developer suggests that the majority of transportation needs could be met through public transpotation (Summerhill and St Clair subway stations are within walking distance) and by walking or cycling: 217 bicycle parking spaces, 195 spaces for residents and 22 for visitors are proposed. 12 of the visitor bicycle parking spaces are to be located at grade, adjacent to a planned pedestrian walkway on the east side of the building, while the bulk of bike parking would be provided on the P1 level. The area has a Walk Score of 87.

49 Jackes Avenue, Toronto, designed by Hariri Pontarini Architects for Lifetime DevelopmentsLooking northwest to 49 Jackes Avenue, image via submission to City of Toronto

The existing building at 49 Jackes Avenue, a 1909-built brick house since converted to commercial uses and expanded in the 1950s, is currently home to the headquarters of the developer behind the proposal, Lifetime. With no listed nor designated heritage status for the existing building, a Heritage Impact report prepared on behalf of the developer by heritage specialists ERA Architects supports the property’s redevelopment.

49 Jackes Avenue, Toronto, designed by Hariri Pontarini Architects for Lifetime Developments

Existing building at 49 Jackes Avenue, image via submission to City of Toronto

Source: Urban Toronto

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